The Starting Point
When the owner of Florida Electric Co. first reached out, his business was stuck. Five jobs a month. Inconsistent leads. A Google Business Profile that hadn't been touched in two years. A website with three different phone numbers on it.
Sound familiar? This is the reality for most local service businesses I work with.
They're great electricians. Great plumbers. Great contractors. But online? They're practically invisible.
The Audit: What I Found
Before doing anything, I always start with a deep audit. Here's what I discovered:
- Google Business Profile: Incomplete, no service categories, only 2 photos, last post from 2022
- Website: Mobile experience broken, slow loading (4.2 second LCP), no clear call-to-action
- Social Media: Facebook page existed but hadn't been posted on in 8 months
- Reviews: 12 reviews total, no responses to any of them
- Citations: Inconsistent NAP across Yelp, BBB, and Angi
The Strategy: Visibility First, Conversions Second
I focused on three pillars over 6 months:
1. Google Business Profile Domination
This is where local businesses win or lose. We completely rebuilt the profile:
- Added all 47 relevant service categories
- Uploaded 40+ photos of real work
- Started weekly Google Posts
- Responded to every review within 24 hours
- Asked happy customers for new reviews via SMS follow-up
Result: Calls from GBP went from 7/month to 90/month - a 1,185% increase.
2. Show The Work on Social Media
Instead of generic "5 Tips for Homeowners" content, we documented real jobs. Before/after photos. Quick reels of complex installations. Customer thank-you messages.
This is the secret most agencies miss. People don't want polished content. They want proof.
3. Website SEO + Local Pages
We created dedicated service pages for each city he served. Each page targeted "electrician + city" keywords with real local context, photos from local jobs, and city-specific testimonials.
The Results After 6 Months
- Monthly jobs: 5 → 15 (+150%)
- Website clicks: 30 → 180+ (+500%)
- Google call requests: 7 → 90 (+1,185%)
- Average review rating: 4.2 → 4.9
- Total reviews: 12 → 67
What You Can Apply Today
You don't need to hire me to start seeing results. Here are 3 things you can do this week:
- Complete your Google Business Profile 100%. Every field. Every category. Real photos.
- Post once a week minimum. Show real work, not stock photos.
- Respond to every single review - good or bad - within 24 hours.
That alone will put you ahead of 80% of your competition.
Ready For Your Own Growth Story?
If you're a local service business and you're tired of inconsistent leads, let's talk. I only work with a few clients at a time to ensure real results.